Most reasonable people, myself included, do not believe in guilt by association. Though I won’t claim perfection, I do try to be reasonable–judging people by their actions and stated beliefs and not necessarily by who might be in their circle of acquaintances. Politics is a different animal, where people routinely try to sell you guilt by association. Sometimes that includes the journalists who cover politics, and 9News reporter Marshall Zelinger recently offered a pitch perfect example of this in a story sloppily painting Donald Trump with the guilt by association brush.
Democrats have made lots of political hay talking about Project 2025, a work product of The Heritage Foundation, a conservative group. It’s not a stretch, then, to imagine that Next on 9News would cover it. Like any business, they want to provide what their customers ask for. Despite this, I found Zelinger’s story, insofar as it’s not clearly labeled as opinion, striking. I say that because while the article touts itself as one in a series providing “an in-depth look at how America’s choice for president will impact Colorado,” in practice it amounts to “witness the hellscape that you would engender by voting for Trump.” And it’s neither a fair nor honest effort at that.
In other words, Zelinger tries mightily for guilt by association with Trump and Project 2025, placing the two together so that some of the stink will rub off.
There’s just one problem here, however. Trump has never to my knowledge explicitly aligned himself with, endorsed, or promised to follow a single element of Project 2025. Nowhere in Zelinger’s article do you see an acknowledgement of this important, and quite basic fact.
What you will see, in an article whose title is “Donald Trump’s plans for Colorado’s air, land and water” is a total of about 820 words. Fifty-eight words which deal directly with known statements or policies from Trump, 361 words about Project 2025, and about 368 words from opponents of Project 2025 (and, presumably, Trump himself). Oh, there’s also a little Lauren Boebert in there too because it just wouldn’t be Next on 9News without a sprinkle of Boebert.
Writing about Project 2025 is fine, as is giving its opponents a chance to have their say. Writing about Trump’s statements and/or known policies is fine. Zelinger’s effort here, as written, with that title, and that few words about Trump’s actual policies, is not. If you are going to talk about Trump and his policies, you should ground your article in things you know him to have said or done. You should ground it in things Trump has stated he will do. In other words, it should be grounded in fact, not conjecture.
Instead, Zelinger tags Trump with a roadmap he has had no hand in, hasn’t endorsed, and hasn’t stated any plans to follow (either to the letter or schematically) and by doing so attempts to gin up guilt by association. And even if it’s not intentional, it’s still beyond-sloppy click bait.
I did reach out to Zelinger (and Kyle Clark — someone who has repeatedly stated that it’s important for Next to be transparent about their process and also that it’s important to treat all news subjects the same) with some basic questions about this article. Was Zelinger aware that Trump hasn’t endorsed or built a policy platform based on Project 2025? And why the title vs. the word count disparity? As of this writing I haven’t heard anything back.
But regardless of the answers, this piece of writing is not in keeping with how Next on 9News bills itself. And it’s not in keeping with what news consumers should expect of those that bill themselves as journalists.
Cory Gaines is a regular contributor to Complete Colorado. He lives in Sterling on Colorado’s Eastern Plains and also writes at the Colorado Accountability Project substack

